5 Secrets to Boost Your Instagram Reach

Two important metrics of success on Instagram are impressions and reach.

Instagram Impressions: how many times your posts are shown to Instagram users.

This doesn’t necessarily mean they acknowledged the content, the user could have simply scrolled past. And, that’s where both metrics are different.

Instagram Reach: the number of unique users who viewed your content, which is why this metric is more valuable than the other. Moreover, comparing the two is a good way to determine if your posts are catching the attention of your audience.

Reaching more people on Instagram is quite a tricky thing to do for most users. But, don’t worry, we’ve got you!

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5 Secrets to Boost Your Instagram Reach

Post when most people are active

The number of likes and comments you get right after posting is quite crucial when it comes to expanding Instagram reach. So, if your post receives a lot of initial engagement, Instagram is more likely to move it up the feed as a “trending” post worth sharing.

You should try to examine your Instagram Insights to find out when your followers are most active and post at those times.

  1. Go to your profile
  2. Tap Insights
  3. Tap Total Followers
  4. Scroll down to Most active times

Please note, you must have a Business or Creator account.

Use the right hashtags

There’s no easier way to grow your Instagram reach and impressions besides using the appropriate hashtags.

Hashtags help in the discovery of your content by other users, and it’s as simple as adding them to your posts and stories.

You can use a mix of popular, post-relevant, and niche-specific hashtags. What you need to keep in mind is that you just have to use the right hashtag strategy for you, as this will help you to increase your reach on Instagram.

Use Story Stickers to encourage engagement

Instagram Stories are an important feature of the platform, and they can help you to strengthen the connection with your audience while increasing the engagement of your content.

If an Instagram Story is receiving a lot of engagement, it is more likely to be shown to your followers, who don’t normally see your Stories at the top of their homepage.

Collaborate with influencers

Having collaborations is the top-secret weapon to help you dramatically increase your reach, find a new audience, generate leads, and raise brand awareness.

You can collaborate with other Instagram influencers, allowing you to share a post to both of your followers.

Instagram Collabs

Try outsourcing your Instagram growth!

Looking to grow your Instagram account without effort? You might be thinking, “I just want to focus on creating content!”

Good news, we have the perfect service for you!

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