Two important metrics of success on Instagram are impressions and reach.
Instagram Impressions: the number of times your posts are shown to Instagram users.
This doesn’t necessarily mean they acknowledged the content; the user could have scrolled past. And that’s where both metrics are different.
Instagram Reach: the number of unique users who viewed your content, which is why this metric is more valuable than the other. Comparing the two is an excellent way to determine if your posts catch your audience’s attention.
Reaching more people on Instagram is quite a tricky thing to do for most users. But don’t worry, we’ve got you!
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Post when most people are active
The number of likes and comments you get right after posting is crucial for maximizing Instagram reach. If your post receives a lot of initial engagement, Instagram is more likely to share it with a broader audience.
It would be best to examine your Instagram Insights to find out when your followers are most active and post at those times.
- Go to your profile
- Tap Insights
- Tap Total Followers
- Scroll down to Most active times
Please note, you must have a Business or Creator account.
Use the right hashtags
There’s no easier way to grow your Instagram reach and impressions besides using the appropriate hashtags.
Hashtags help in the discovery of your content by other users, and it’s as simple as adding them to your posts and stories.
You can use a mix of popular, post-relevant, and niche-specific hashtags. What you need to keep in mind is that you just have to use the right hashtag strategy for you, as this will help you to increase your reach on Instagram.
Use Story Stickers to encourage engagement
Instagram Stories are an important feature of the platform, and they can help you to strengthen the connection with your audience.
If an Instagram Story is receiving a lot of engagement, it is more likely to be shown to your followers who don’t normally see your Stories at the top of their homepage.
And don’t forget, you can use up to 10 hashtags in Stories as well!
Collaborate with influencers
Having collaborations is the top-secret weapon to help you dramatically increase your reach, find a new audience, generate leads, and raise brand awareness.
You can collaborate with other Instagram influencers, allowing you to share a post to both of your followers.
Try outsourcing your Instagram growth!
Looking to grow your Instagram account without effort? You might be thinking, “I just want to focus on creating content!”
Good news, we have the perfect service for you!
Get real people following you on Instagram with our growth service. We help music artists and influencers effectively grow their Instagram account with real followers with targeted, organic, and safe promotion of your account – the Mother Child Instagram Growth Method.