With 1 billion active users on Instagram, it’s no wonder businesses are flocking in to get a piece of the action. If you are still sleeping on Instagram, consider the next 5 reasons to find out why you shouldn’t be.
Table of Contents
INSTAGRAM IS ALL ABOUT TELLING A STORY
We bet you don’t know anybody who doesn’t like a good story. We certainly do. Telling tales and anecdotes is a great way to connect with other humans. In the business world, storytelling is just as important because it is how you can build a relationship with your audience.
Through visual content, you can show people more than just what products and services you offer. You can show them who you are as a business and what you hope to achieve. That way, you are making your company seem a lot more personal. It’s a great way to build brand ambassadors, too! Nowadays in business you can’t just push your product. You have to focus on the customer and on emotions. Instagram is a wonderful tool to help you inspire emotional responses from people in your community. You are sure to see results when you market from a customer-centric standpoint rather than a product-centric stance.
Instagram Stories is a great way to do this – you can use the temporary photo and video sharing tool to show some behind-the-scenes action. This will make your business seem a lot more personal and approachable!
IN THIS DAY AND AGE, YOUR MARKETING CAMPAIGNS NEEDS VISUAL ELEMENTS
When you scroll through Facebook and other types of social media, how long do you really spend reading captions? Chances are you breeze through, stopping to look at the occasional photo. If this is true, you aren’t alone.
Photos are a lot more engaging than other types of content online. People interact with visual content more than 6 times as often as they do with textual content. This makes Instagram an excellent platform for engagement. With time, you’ll be able to see what type of visual content your audience enjoys so that you can tweak and modify your content to appeal to them. The things you learn about your audience on Instagram can be applied to your other social media platforms and channels as well.
Remember – you want to stick to consistent branding across all platforms. Whether you’re updating your Instagram, Facebook page, or your website, adhere to the same color schemes, fonts, and general style so that you’ve got a recognizable brand identity.
YOU’VE GOT A WIDE AUDIENCE
Instagram has 1 billion people using its platform every single month. You can’t argue with those statistics! When you post content, you can use hashtags to reach a relevant audience and make sure your business message gets to those who are likely to be interested. You can also use targeted ads to expand your reach, but that’s only if you’re willing to pay for it.
Don’t abuse hashtags – you may very well end up losing more people than you gain! Use good, relevant keywords that your target audience is likely to be using too.
IT’S A GREAT WAY TO INTERACT
Instagram has an extremely high engagement rate. It surpasses Facebook and Twitter by far, and is considered the most engaging social media platform among them all. It even has a high brand engagement rate, meaning that branded content is better received by Instagram users than users on other platforms.
An excellent place to begin to interact with people with the same interests is to follow those talking or posting about your brand or comments. You can even post content and encourage people to start talking in the comments. Remember – it isn’t just them you want to be talking. You have to be getting involved too! Don’t bother using a bot – people can tell and you often come off as irritating instead. You want good, authentic engagement. That’s the only way that will result in high-quality leads, actual sales, and customers who keep coming back.
MARKET RESEARCH: YOU CAN COLLECT USEFUL FEEDBACK
Chances are you already regularly check on what people are saying about your company and products on social media platforms, forums, and blogs. Do you track what people are saying on Instagram? Even if you don’t have an Instagram account, chances are people have posted about you or your products, perhaps even using a hashtag.
They may be posting photos and videos of events they went to where they saw your product. They could be reviewing your product, and recommending it to others. However, they could also be telling people to opt out – there’s still a lot to be improved. Don’t undervalue the importance of this feedback. Comprehending the perception your customers have of you and your product is essential to improving in the future. Instagram is the perfect place to gather feedback – take advantage of it!