Your Instagram feed is your aesthetic, your visual profile online. Many users like to use graphics and text in their posts, some display photography only. So, don’t worry, Here are some tips to create that killer Instagram feed to show your off your brand.
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Select a theme for your feed - and stick to it!
To find your theme, start by creating a mood board for your signature look.
You can even use Pinterest or Unsplash to get a feel for what you’re trying to represent, the overall mood of what you want your Instagram feed to look like!
You should know the type of content you want to share and how it fits into your life before you start uploading images to create a cohesive look for your followers. Some examples:
- You could be trying out recipes from local restaurants or cooking at home videos and pictures of the process.
- You could be taking pictures of the places you visit and writing about your experiences.
- Or, you could be posting pictures of your daily outfits.
Pick a theme and research your competitors. Consider what would make for an eye-catching Instagram profile, and stick with it!
Use consistent filters, fonts, colors, and graphics!
Consistency is key to maintaining the theme of your Instagram feed. It is recommended to use consistent filters, fonts, colors, and graphics in the content that you share.
Being consistent will help to create a cohesive look for your account on the platform, helping you become more recognizable by all of your followers!
For instance, when you post a design or even photography, the colors in that post should match up with the color scheme, product, or graphics on your website and other promotional materials.
By creating a mood board, you can separate and agree to colors and font types you want to use going forward. Your audience will then be able to easily identify your posts between you and your competitors!
Fuel your creativity!
Instagram is one of the best platforms for you to show off your creativity to the world! There are plenty of features that will help you do this, but the most important thing is that you show off who YOU are.
You can unleash your creativity and experiment with different filters and editing styles. Create a storyboard of your photographs. You can use patterns that make your Instagram feed more eye-catching and more unique!
Doing this helps to infuse creativity and individuality in your Instagram feed and keeps things from getting too redundant and boring!
For example, you can have a check board pattern for your feed: picture, quote, picture, quote, and so on. It all depends on what and how you want your Instagram feed to look like.
If you don’t have a pattern, it can be useful to preview the grid layout before posting to see how it looks with the current feed you have. Don’t worry, there is no expectation to have patterns for grid layouts, but it can be a great way to build your aesthetic!
Make sure all the photos are well-lit and good quality!
The quality of your photos and videos should be consistent and high quality. No one wants to look at blurry or pixelated photography!
This determines the quality of how your feed feels and the way you portray yourself and your brand to your audience.
Create a branded hashtag for your followers to use
Hashtags can help you establish and interact with your Instagram community (with your followers). And, your hashtags can be creative as you get!
You can create a unique hashtag for your followers to use. For example, you can do this with a post that says, “Tag us using #…, and we’ll follow you back!” OR “Tag #… for a chance to be featured!”
When the hashtag starts picking up momentum, it will appear when people search for it on Instagram along with your username.
It’s easy to get lost in the crowd! Use these tips to create a killer Instagram feed.