How To Define Your Instagram Niche

The strategy you use to engage with your audience is often determined by your Instagram niche. And for this to work, your profile and content should be relevant to your business or brand, allowing you to simply communicate what you do and how you do it.

Your target audience should be able to navigate your Instagram profile with ease, understanding and discovering all the useful information they require.

So, how do you even define your niche?

This will be important when reaching out to social media agencies such as ourselves to run a promotional campaign on your behalf.

Table of Contents

Content Themes

This is straightforward, and it lays the foundations to defining your niche. You should already have an idea of what content you want to share. Here are a few broad examples;

  • Business
  • Travel
  • Music
  • Comedy
  • Food
  • Fashion

In addition, you should establish what subgroups you fit into within these categories.
For example, if you’re a pop or indie music artist, it wouldn’t be effective to promote your account to hip hop fans. Or, a meaty food blogger to vegans.

What Problem Are You Solving?

The next step is to be clear about what problem you are solving for your audience. What value are you offering, and how does your content improve the lives of your audience?

Here are examples of problems you might solve to get the ball rolling;

  • How to travel luxuriously on a budget
  • How to take professional photography using your iPhone
  • How to cook delicious meals from the comfort of your home
  • How to find high ticket clients for your web design business

Or, simply to entertain and better the lives of your audience through content. We recommend to state how your audience will benefit from your content in your bio. “I will provide XYZ to make your life better.”

Instagram Bio

Target Audience

When you know what problem you are going to solve, you should have a basic understanding of who you are speaking to.

Here are a few things you should know about your target audience;

  • Top locations
  • Age range
  • Interests
  • Gender %

If you already have some followers and an Instagram Business or Creator account, you can get a good idea of the demographic of your audience by viewing your Instagram Insights.


Finally, you should know your competition.

Think about what other accounts are sharing similar content. Knowing this can help you find out what works, provide inspiration, get an insight on what types of followers they have (it’s likely similar to your target audience), and potentially collaborate with like-minded peers in your industry.

Understanding these 4 must-knows can help you clearly define your Instagram niche and make it easier for you to get your business and brand out there through targeted strategies such as the Mother Child Instagram Growth Method.

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