How to Measure and Track Your Instagram Analytics

The growth of your Instagram is an essential step towards having a sustainable online presence. And when we talk about Instagram growth, people immediately think of the number of followers they have.

Well, news flash: your follower count doesn’t equal sales. Your success on Instagram shouldn’t be entirely measured nor tracked with the number of followers you have. You may have thousands of followers, but do they interact with your posts? Or, are these followers converting to customers?

Instagram is getting measured and tracked by many ways than just follower count. So, how would you measure and track your Instagram?

Here are 4 key Instagram metrics you should use. All are in order of importance – what you should value and focus most on.

Table of Contents

Direct Messages

The number of DM (direct message) requests you receive often represents your influence and even sales. But, remember that it’s not just any DM. The requests should be inquiries or those that sparked an interest in your services or products.

If those accounts do convert to become your clients or customers, be sure to ask them how they found you to gauge your effectiveness when it comes to your social media efforts.

This is how you measure your sales. So, keep an eye on your DM requests! You never know, but there might be potential clients messaging you for your service or product.

Instagram Analytics

Wide Reach

You can still have views and sales even when people don’t follow you.

Hashtags and high value content are the superheroes of reaching more people. Make sure you are using niche-relevant hashtags to have other people see you. And deliver valuable content that is worth sharing. Selfies don’t cut it in 2022 unless you are a mainstream celebrity.

Instagram Analytics

Number of Website Link Taps

Do the links you share have people clicking them? This is an important metric because the number of people that click on your links shows how good your promotional marketing efforts are and if your community trusts you.

If you aren’t getting enough taps on your links like your website link on your bio or in Stories, it’s time to revise your promotional marketing strategy (your CTAs) and build the trust with your audience.

Instagram Analytics

Post Interactions

Interactions are the last one on this list. And, this one tells you how effective your posts are. It’s all about likes, comments, saves, and shares. When you get high levels of interactions from many Instagram users, the more you get seen.

You can see your post interactions in your analytics. Filter your content by most to least interacted posts to get an idea of which themes you should continue to offer and which you should avoid doing in the future.

Why is this the least important metric? Because post interactions don’t equal to conversions.

Instagram Analytics

Measuring and tracking your Instagram is essential if you are using Instagram as part of your business strategy. So, it is best to learn how to measure and track your Instagram to know what kind of strategies you should refine.

Everything on social media is data for you to interpret, test, and improve until you hit your goals. Remember to use organic and targeted growth strategies such as the Mother Child Method to not only grow your followers, but to build loyal and engaged fans that convert.