The success of Instagram has been attributed to its simplicity. The smartphone app is easy to use and understand, and perfect for sharing quick snapshots of everyday life. Its filters add an extra layer of polish to photos and videos, making them look more professional, even if they’re just iPhone shots.
Whether you’re a casual user or a profound photographer, Instagram has a lot to love. It’s a fun way to document your life and connect with others who share your interests. With so many creative people using the app, there’s always something new to see –– making it one of the most addictive social networks!
Regarding social media marketing, one of the most important platforms is Instagram. With over 1 billion monthly active users, Instagram is a powerful tool for businesses and individuals. But with so many people using the platform, it can take a lot of work to stand out from the crowd.
That’s why it’s essential to have a well-organized Instagram account. By curating your content and organizing your profile, you can ensure that your account is attractive to potential followers and easy to navigate.
Here are some tips for organizing your Instagram account:
Table of Contents
Assess your current feed and decide what aesthetic to go for.
Start by assessing what your current feed looks like. Then, scroll through and note any patterns or themes you see. This will give you a good starting point for knowing what kind of content you typically post and can help you determine what type of vibe you’re going for with your feed.
Clean up your feed.
After that, you get rid of all the junk in your feed. That means deleting any old, blurry, or otherwise unappealing photos. If you’re attached to some of them, you can permanently save them to your phone’s camera roll before deleting them from Instagram. Or, archive them instead.
Create a cohesive aesthetic.
One of the first things you should do when creating an Instagram account is to decide on an aesthetic. This will be the overall look and feel of your account and will help you determine what kind of content to post. For example, do you want a bright and colorful feed or something more subdued? Once you’ve decided on an aesthetic, stick to it as much as possible. Consistency is vital when it comes to building a following on Instagram.
Use hashtags strategically.
Hashtags are essential for getting your content seen by more people, but they can also be helpful for organizational purposes. For example, if you post about fashion, you could create a hashtag like #ootd (outfit of the day) or #styleinspo (style inspiration). This way, when people search for those hashtags, they’ll see your photos and follow you if they like what they see.
Post high-quality photos and videos only.
This one might seem obvious, but it’s worth mentioning nonetheless – only post high-quality photos and videos on your Instagram account if you want people to take you seriously as an influencer or business owner. That means no blurry pics or videos that are shaky and hard to watch – invest in a good camera (or at least get familiar with how to use one) and take the time to edit your photos before posting them. Then, your followers will thank you!
And suppose you’re not into photography editing or videography yourself. In that case, there are plenty of talented creatives out there who would love to help make your vision come to life – just put out a call on social media or online job boards (like Upwork), and indeed you’ll find someone perfect for the task at hand.
Post regularly and be consistent.
If you want people to follow your Instagram account, it’s essential to post regularly and be consistent with the type of content you share. If people see that you only post sporadically or that most of your posts are unrelated to one another, they’re likely to lose interest in following your account. However, suppose they see that you post frequently and that all of your posts fit into specific categories (e., food pictures or pet pictures). In that case, they’re more likely to follow along and engage with your content regularly as well—which is ultimately what we all want from our social media accounts. Community is everything!