Instagram is among the most popular social media platforms. The platform is not just for personal purposes like posting pictures with your family and friends anymore. Many businesses are now using Instagram for marketing.
If you’re a business owner, you should consider using Instagram for your business. This article shows you how to use Instagram for marketing and gives tips for getting started.
How Can Instagram Be Used for Marketing?
There are many ways businesses can use Instagram for marketing. Here are some examples:
- Share photos and videos of your products or services
- Share photos and videos of your employees and customers using your products or services
- Share behind-the-scenes photos and videos of your business
- Host an image or video contest (user generated content)
- Run a promotional campaign (such as, the Mother Child Instagram Growth Method)
- Announce new products, services, or events
- Share exclusive coupons and deals
Benefits of Using Instagram for Marketing
There are many benefits of using Instagram for marketing. And scroll down to know:
- Connect with your target audience
- Perfect for businesses with a visual product or service
- Build brand awareness and loyalty
- Generate leads and sales
- Connect with influencers and other businesses
- Track your results with analytics
20 Tips on How to Use Instagram for Marketing
Now that you know how businesses can use Instagram for marketing and the benefits of doing so, here are some tips to get started:
1. Create a Business Profile
To effectively use Instagram for marketing, you need to create a business profile. It is different from a personal profile and gives you access to features that aren’t available with a personal profile, such as analytics and the ability to run ads.
To create a business profile, open the Instagram app and tap on the “Profile” tab. Then, tap on the “Edit Profile” button and select “Switch to Business Profile.”
2. Optimize Your Profile
Once you have a business profile, you need to optimize it for marketing purposes. So, fill out all fields in the “Bio” section and add a link to your website.
In the “Bio” section, include keywords describing your business and what you do. For example, if you’re a travel blogger in New York, you might include keywords such as “NYC Travel Tips” and “travel blogger.”
3. Post Engaging Content
Post photos and videos your target audience will find interesting, helpful, entertaining, or all of the above.
To come up with ideas for content, think about the pain points of your target audience and what type of content would help them. For example, if you’re a travel blogger, you could post guides on days out, photos of popular toursit destinations, or videos of travel photography tips and location-based adventures.
4. Use Hashtags
Hashtags are a great way to get more eyes on your content. When you use a hashtag, your content has a chance to appear in the feed of anyone who follows that hashtag.
Search on Instagram for a keyword related to your business to find relevant hashtags. For example, you might search for “travel” or “newyork.”
5. Run Ads
If you want to reach a larger audience, you can run ads on Instagram. Ads on Instagram work similar to ads on Facebook. You can target people based on their interests, demographics, and behaviours.
To create an ad on Instagram, you need to create a business account and link it to your Facebook Page. Then, you can create an ad using the Facebook Ads Manager.
6. Use Insights
Instagram Insights is a built-in analytics tool that lets you track your results. For example, with Insights, you can see how many people have seen your posts, how many people have engaged with your posts, and more.
To access Insights, tap on the “Profile” tab and the “Insights” button.
7. Partner with Influencers
Influencers are people with a large following on social media. And if you partner with them, you can get your content in front of their followers.
There are a few ways to partner with influencers. For example, you could ask them to review your product, host a giveaway on their account, or create sponsored content.
The most effective influencer campaigns are with partnerships with the highest synergy. Make sure their followers have similar interests!
8. Host a Contest
Contests are a great way to generate engagement and loyalty. And they don’t have to be complicated. For example, you could ask people to post a photo of them using your product and use a specific hashtag. Then, you could randomly select a winner and give them a prize.
This can be a great way to connect with you audience and share user generated content.
9. Use Geotagging
Geotagging is a great way to reach people in a specific location. When you geotag your content, it has a chance to appear in the feed of people who follow that location and when people view the feed in search.
To geotag your content, tap on the “Location” field and select a location.
10. Post at the Right Time
Timing is everything when it comes to social media. And if you want your content to reach more people and get more views, you need to post it when your target audience is active on Instagram.
To find out when your target audience is active, you can use Insights. Insights lets you see the days and times when your followers are most active.
11. Use Stories
Instagram Stories is a feature that lets you share photos and videos that disappear after 24 hours. And it’s a great way to connect with your target audience more personally.
To use Stories, tap on the “Camera” icon in the app’s top-left corner and select the “Story” option.
12. Go Live
Going live on Instagram is a great way to connect with your target audience in real time. People following you get a notification when you go live and can watch your broadcast.
To go live on Instagram, tap the “Camera” icon in the app’s top-left corner and select the “Live” option.
13. Use Shopping Tags
If you have an eCommerce store, you can use shopping tags to let people buy your products directly from your Instagram posts. Shopping tags appear as a “Shop Now” button on your posts.
To use shopping tags, you need to have a business profile and connect it to a Facebook Page with a Shop section. Then, you can add shopping tags to your posts.
14. Save Your Posts
If you want to share your posts on other social media platforms, you can save them to your camera roll. To save a post, tap on the “More” button (the three dots) and select the “Save” option.
15. Use Automation Tools
To save time, you can use automation tools to help with your Instagram marketing. Automation tools let you automate tasks such as posting content, liking and commenting on other people’s posts, and more.
Be careful and only use trusted platforms. For example, Facebook’s Creator Studio. Many automation tools are unsafe these days as Instagram is cracking down on mass automated actions.
16. Track Your Results
As with any marketing effort, it’s essential to track your results. And luckily, Instagram provides built-in analytics to see how your posts perform.
To track your results, tap on the “Insights” button on your profile. Then, you can see how many people have seen your posts, how many people have engaged with your posts, and more.
17. Get Creative
Instagram is a visual platform, so getting creative with your posts is essential. So, try using high-quality photos, videos, creative filters, and captions.
Change up your content themes to see what works and use a range of multimedia such as posts, stories, lives, and reels.
18. Be Consistent
To use Instagram effectively, you need to be consistent. Try posting regularly and engaging with your followers on a daily basis to strengthen your connections.
19. Have Fun
Don’t forget to have fun with your Instagram marketing. It is a social platform, so it should be enjoyable for you and your followers.
If you are enjoying sharing content, this will shine through. If not, try taking a step back to figure out what resonates with you and your audience.
20. Try the Mother Child Instagram Growth Method
The most effective and safe Instagram Growth Method where your profile is promoted to 1000s of Instagram users who have the opportunity to decide whether to follow you or not. This method uses direct promotional messages to share your profile with thousands of potential fans externally from themed accounts. This means no risk to your main account and no mass actions required! To learn more about how this Instagram growth method works, read Mother Child Method Explained.
