Instagram is not always about engaging and growth hacking, and you can’t effectively grow and attract clients, this is all you are doing. You need to be offering consistent value on Instagram, more than just engage, engage, engage.
Engaging with your audience is extremely important! But don’t spend the majority of your time engaging with other users. The most essential aspect of Instagram you can do to attract followers and clients: creating valuable content. There’s a rule to perfectly balance your Instagram growth and still attract your target audience, the 80/20 ratio.
Many focus on engaging to grow on Instagram, they’re not wrong to do this. But, if you overdo it? You’ll have the opportunity cost of not spending enough time on your content and potentially getting burnt out as you’re so focused on engaging with other users to grow your Instagram without significant results.
Content has a huge impact on growth. It is something we constantly talk about with our growth clients. The results vary depending on the value you are giving.
The 80/20 Ratio on Instagram
The 80/20 rule is the perfect ratio to balance your Instagram growth and attract your target audience.
- 80% of your time and energy has to go to your content. Spend this time on building a valuable content strategy and nurturing your audience through the content you post. Doing this can help your Instagram sustainably grow.
- 20% of your time and energy goes to engaging with your audience and other growth hacks you know to reach new audiences.
Engaging with your target audience is important. But it’s easy to get stuck in a loop of feeling productive when receiving reciprocating likes and comments. In the long run, these users are less likely to convert to loyal followers or customers. You want people to follow you because they value your content.
Rocket Safari's Mother Child Instagram Growth Method
One of the many benefits of our growth management service is that it allows you to focus on what you do best, content creation!
You can focus on building your business, creating content, offering value to your audience. While we promote your account to new audiences.
This method is a safe and targeted way to grow on Instagram. No access to your account required, no login details and no mass actions!
We create a network of high quality Instagram accounts in your niche that act like your super-fans. A network with a single purpose – to promote and grow your main Instagram profile! It’s like having a large group of people saying how cool you are.
Attracting clients with high value content is what many users do not put enough priority on when it comes to growing their Instagram. They focus on engaging, chasing their target audience, or growth-hacking.
Using the 80/20 rule and outsourcing your growth can gain you the best tool in a growth strategy: attraction marketing through content. And, this is the ideal roadmap to growing your Instagram sustainably whilst attracting your dream audience!