Being seen on Instagram is no easy task! There are so many unique people and brands using the application. It can be hard to stand out in the sea of content. But, there is something you can do about it: maximize the search bar and your desirability when a user lands on your page.
You can maximize results from Search by writing a compelling bio for your account. A well-written Instagram bio with searchable-friendly keywords not only makes your account easier to find, it encourages visitors to follow you and engage with your content.
So, how can you write a compelling bio? Well, you’re in the right place, as this blog post will give you 10 smart tips to writing an Instagram bio to engage people and keep them coming back for more!
Table of Contents
Searchable name
Include a searchable keyword in your name (related to your niche).
This is often overlooked! It is a great way to show up in results and target your audience.
For example;
- Ella | Yoga Instructor
- Alex | Travel Blogger
- Sandra | Web Design
Searchable username
You can go as far as to include keywords in your username!
For example;
- @ellayogalondon
- @alextravels
- @sandradesign
This isn’t essential, but it does help. Try searching for keywords yourself and see what comes up!
Keep it short and sweet
You don’t need every single detail in the bio! It’s important for people visiting your profile to be able to quickly scan and understand what you’re all about without any struggle to understand or pin down your purpose.
Include an emoji or two to make your bio stand out
Adding emojis to your bio is a great way to make it digestible. It is recommended to use them at the beginning of each line! This way, you can split the sentences into bite-size chunks with emojis to tie in what you are describing.
For example;
🧘 Yoga Instructor
🇬🇧 Based in London
🥗 Health & Wellness
Add your website URL
If you have a website, don’t forget to add it to your bio!
If you don’t have a website, consider starting an email newsletter and gather emails from your audience. Instagram isn’t going anywhere anytime soon, but an email database is a good way to back up your influence.
Use additional keywords
Keywords are a great way to attract people who are searching for content related to your niche. Think about what topics people might be interested in, and then use those keywords throughout the bio so that you can reach more viewers.
This helps to make your account searchable and even appear on the Explore page to users who have expressed an interest in your niche.
Use hashtags relevant to your content
Hashtags are a great way to get your posts in front of new people who might be interested. Consider using the hashtags that you feel most accurately describe your content, and then make sure they link back to relevant accounts, like yours.
Top tip: Don’t use too many! No one likes a messy bio with too many links.
Check for grammar errors before posting
It’s easy to make mistakes when writing a bio, especially if you’re doing it quickly. So check for errors before posting anything because an incorrectly written Instagram bio can leave people feeling confused and uninterested in what you have to offer them.
Include location information
Use a location keyword for your target locations, especially if you’re a local business looking to attract customers!
This is helpful as well if you’re an influencer who posts about local happenings.
Share hobbies and interests
It’s a good idea to include hobbies and interests in your bio because it will tell others a bit about who you are. They’ll be able to see that they share some of the same passions as you, which might make them want to follow you or even like a post now and then.
The Instagram bio is an essential part of your profile and should be given just as much attention as the other parts. Use these tips to make a compelling, engaging bio that will help you grow your following on Instagram.
